搜索引擎優化對於初學者, 部分 1 – SEPOV是不是俄羅斯黑客
經過 羅斯·蘭伯特
SEPOV是一個縮寫 “查看搜索引擎點”; 它通常是在搜索引擎優化的上下文中使用 (SEO) 討論. 如果你真的想辦法SEO有信心, 你需要學習 look at your web site from the search engine spider’s perspective and consider its motivation (if you’ll forgive a little anthropomorphism).
Fortunately, search engine spiders are actually rather simple creatures.
What’s My Motivation?
There is, in fact, one simple, central, and obvious search engine truth from which everything else is derived: A search engine’s popularity is directly related to the quality of its results.
Never forget this truth. Do not minimize its importance or allow yourself to think of it as simplistic. There is much hand-wringing and money-spending by those who try to predict what Google is going to do next. The simple fact is that all the search engines will do what they’ve always done and always will do, namely try to improve the quality of their results.
Google rose to prominence because its results were the best. Their primary user interface was (and remains) ridiculously simple. Their results were just better than everyone else’s. And they still are-although Yahoo and Microsoft are gradually closing the technical gap.
The search engine spider’s motivation is therefore that of its creators: Find valuable information so that the rest of the search engine software can provide good results.
All of the major search engines apply advanced contextual analysis to return links to pages that have the greatest amount of high quality information about specific search terms. Think about that statement again for a moment, “…return links to pages that have the greatest amount of high quality information about specific search terms.”
There are profound implications to that simple statement that the vast majority of web site designers just flat-out miss.
Go Deep
For a given web page, depth is more important than breadth. A lot of information about one subject is far, far better than a little information about a lot of subjects. When the Google spider is examining one of your web pages, you have to convince it of two things:
1. Your page has a lot of information about the search terms. 那是, it is relevant to the search query.
2. Your page has good information about the search terms (do you have high quality or authoritativeness)
Of those sites that are relevant and authoritative, Google makes one last value judgment: Freshness. The site with the most recently updated content wins.
Playing Favorites
Research has also proven that search engines in general and Google in particular tend to favor web sites that have one or more keywords in their URL. 例如, one reason I liked the “web-marketing-advisor.com” domain name is that it contained some of my top keywords right in the name itself.
If your web site has the keyword in the URL, it also implies that depth is more important than breadth for an entire web site, 太, since you’d want all the pages on the site to be highly relevant to the keywords in the title.
換句話說, 在我看來, it is better to have several sites, each of which is focused on a narrowly defined subject matter than one site that has a shot-gun approach to many subjects.
Coming up in the next installment: Spiders are more human than you think!
————————————— 要了解有關SEO的更多信息, 請拜訪 http://midnightmarketer.com 羅斯·蘭伯特（Ross Lambert）創立午夜商人, 一個新手友好的網絡營銷人員社區. 他還是《 “羅斯的營銷大師指南” ([http://saleslettergenius.com]).
文章來源: 銈://EzineArticles.com /?專家=羅斯·蘭伯特
