Výběr Efektivní webových stránek Barevné provedení
Podle Paul Coulter
Esteticky barevné schéma může zlomit, nebo vaše webové stránky. Konec konců, v reklamě, barva odpovídá za 60% z reklamy na přijetí či odmítnutí. Proto, Barva hraje klíčovou roli při určování, zda potenciální zákazník se rozhodne podnikat s your firm. A web designer needs to ensure that all of your website’s colours work in harmony, while keeping the client’s identity consistent with other marketing efforts.
Quick Rules of Thumb
– Stick to 3 to 5 colours when planning a website
– When in doubt, use white for the background colour, and black for the text colour
Using Your Company’s Logo Colours
If your company already has a logo designed by a professional – great! This is the best starting point for choosing your website’s colour combination. You may choose to use the exact colours found in your logo, or even add some complimentary colours. Ale, it is important not to stray too far from your logo’s colour scheme in order to keep your company’s identity consistent.
Colour Defines Mood
The colours of your website are important because they can elicit different emotions from your visitors. Colours can make us happy, excited, angry or sad. Below is a list of colours along with the corresponding moods which they evoke:
Warm Colors
Červená: aggressiveness, passion, strength, vitality
Pink: femininity, innocence, softness, health
Orange: fun, cheeriness, warm exuberance
Yellow: positive thinking, sunshine, cowardice
Cool Colors
Green: tranquility, health, freshness
Blue: authority, dignity, security, faithfulness
Purple: sophistication, spirituality, costliness, royalty, mystery
Neutral Colors
Brown: utility, earthiness, woodiness, subtle richness
White: purity, truthfulness, being contemporary and refined
Gray: somberness, authority, practicality, corporate mentality
Černá: seriousness, distinctiveness, boldness, being classic
Choosing a Color Scheme
Once you understand the colours and their connotations, the next step is to choose a colour scheme for your website. Below is list of different types of colour combinations:
Monochromatic colour combinations use a single color. Variations in lightness of the selected colour can be used to create the sense of different colours. Monochromatic colors go well together, producing a soothing effect, and are very easy on the eyes. The drawback however, is that, it can be difficult to highlight the most important elements on your website.
Analogous color schemes use colours that are related, but not the identical, to create visually attractive combinations. Choosing this type of colour scheme is accomplished by picking colours that are close to each other on the colour wheel. Například, a selection of blues and purples, or reds and oranges would make a good analogous combination. One colour must be picked as the dominant colour while the others are used as accents.
Complementary (or contrasting) color schemes are comprised of 2 colours that are opposite each other on the color wheel. This combination is most appealing when a warm and a cool colour are used. Například, red with green or blue work well as contrasting colours. Using one colour for your background, and its complementary color to highlight key elements will give you colour dominance and colour contrast. One word of caution: it is difficult for the human eye to focus on contrasting colours at the same time. Proto, it is best to avoid using strong contrasts for background and text colours.
Paul Coulter owns and operates a custom web design company in Windsor, Ontario, Canada. If you would like to read more web design articles or contact Paul, visit his business’s website: Cost Effective Web Design, Windsor ON [http://www.cost-effective-design.com/services.html]
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